Meta Platforms shares closed at $742.96 on October 12 after a 3.4% rally fueled by the launch of its Muse Wonder AI models and strong early traction for the Muse personal agent, which has seen millions of downloads and retention rates exceeding 70%. The core advertising business continues to deliver robust revenue growth amid elevated 2026 capital expenditures projected at $130–145 billion. Analyst consensus targets average near $800, with recent upgrades including Wells Fargo raising its objective to $1,000, though the stock trades below its September high of roughly $780. Q3 results scheduled for late October represent the next major catalyst, with traders focusing on monetization updates, capex commentary, and guidance that could shift implied probabilities around near-term price thresholds.