Meta Platforms shares closed at $762.50 on October 13, 2026, after rallying more than 3% intraday on the launch of frontier AI models Muse Wonder and Muse Wonder Full, which Zuckerberg positioned as competitive with leading systems from OpenAI and Anthropic. The stock has gained roughly 18% over the past month amid rapid Muse adoption metrics and a raised 2026 capital-spending outlook of $130–145 billion, though trailing twelve-month revenue of $228 billion and EPS of $26.54 still reflect core advertising strength. Analysts maintain a Strong Buy consensus with an average 12-month price target near $808 and outliers reaching $1,000, reflecting optimism that AI infrastructure returns will accelerate ahead of the October 21 third-quarter earnings release. Traders are monitoring whether the post-launch momentum sustains through month-end or encounters resistance near the 52-week high of $780 amid broader market volatility and execution risks on monetization.