Meta Platforms shares closed at $762.50 on October 13, 2026, near the upper end of their 52-week range amid a recent rally driven by the launch of frontier AI models including Muse Wonder and CEO Mark Zuckerberg’s statements that the company has reached parity with AI leaders. Traders are focused on the October 21 Q3 earnings release, with management guiding revenue of $61–64 billion and full-year capital expenditures narrowed to $130–145 billion to support AI infrastructure. Ad revenue grew 28% year-over-year in Q2 to $59.4 billion on rising impressions and pricing, though elevated AI-related costs pressured operating margins to 31%. Wall Street maintains a Strong Buy consensus with average 12-month price targets near $805–816, reflecting expectations that AI monetization progress and user engagement across 3.6 billion daily active people could support further gains despite heavy spending.