Meta Platforms shares closed at $742.96 on October 12, 2026, after rallying more than 3% on the launch of its Muse Wonder frontier AI models and CEO comments signaling parity with rivals. Revenue grew 28% year-over-year to $60.8 billion in Q2, though operating margins compressed to 31% amid a 55% jump in expenses and elevated capital spending guidance of $130–145 billion for the full year. Analysts maintain a Moderate Buy consensus with an average 12-month price target near $800, and several firms raised objectives to $900–$1,000 following the AI updates. The primary near-term catalyst remains the Q3 earnings release scheduled for late October, which will provide initial metrics on Muse adoption and updated 2027 capex plans.