Meta shares opened October 14, 2026 near $761 before pulling back roughly 3.3% amid mixed analyst notes and ongoing scrutiny of heavy AI spending. The primary near-term catalyst is Meta’s October 12–13 launch of Muse Wonder and Muse Wonder Full frontier models, which deliver competitive agentic performance and have driven rapid early adoption, reinforcing trader optimism around AI monetization and ad-product gains. Offsetting this, Goldman Sachs cut its price target citing rising operating expenses, while peers such as Pivotal and Truist raised targets on the same AI momentum. With Q3 earnings scheduled for October 21 and 2026 capex guided at $130–145 billion, sentiment remains sensitive to any intraday updates on AI progress versus cost trajectory.