Meta Platforms shares closed at $762.50 on October 13, 2026, up 2.63% intraday after touching $771, driven by the October 12 launch of frontier AI models Muse Wonder and Muse Wonder Full. CEO Mark Zuckerberg stated the company has matched rivals in advanced model capabilities, supporting plans to expand 2026 capital expenditures to $130–145 billion. Advertising revenue growth remains robust, with Q2 results showing 28% year-over-year revenue gains to $60.8 billion, though operating margins faced pressure from AI infrastructure costs. Analysts have raised targets, including a Street-high $1,000 from Truist ahead of October 21 Q3 earnings, where consensus calls for $61–64 billion in revenue. These developments underpin elevated trader sentiment around near-term price thresholds amid broader AI sector momentum.