**Amazon leads trader sentiment at 38.1% implied probability for the 2030 World Cup English-language U.S. rights, ahead of Disney (24.0%), NBCUniversal (20.9%), and others, reflecting intense competition among deep-pocketed streamers and traditional networks.** Record 2026 viewership on Fox has elevated the property’s value, prompting FIFA to explore bundling English- and Spanish-language packages and seek fees potentially reaching $1.5–2 billion per tournament. Recent confirmation from Amazon’s Prime Video leadership that it is “looking at” the rights, alongside ESPN chairman Jimmy Pitaro’s explicit interest and Netflix’s ongoing FIFA partnerships, underscores the bidding war shaping outcomes. The formal process is expected to begin soon, with historical patterns favoring platforms that can leverage live sports for subscriber growth amid overlapping NFL negotiations.