**Costco’s leadership has repeatedly reinforced the $1.50 hot dog combo as a non-negotiable brand staple and loss leader.** Current CEO Ron Vachris stated in early 2026 videos and interviews that the price “will not change as long as I’m around,” echoing prior commitments from executives like Craig Jelinek and Richard Galanti, who called the deal “sacrosanct” and “safe forever.” The company has maintained the price since 1985 through inflation, supply shifts, and menu tweaks like adding a Kirkland water option, while membership fees offset any losses. Recent earnings calls in 2026 explicitly denied hike rumors, and October reporting shows no movement. Traders see near-certain continuity through 2026 given this track record and cultural emphasis on value. An upset would require an abrupt leadership change or extreme cost shock overriding long-standing strategy, scenarios viewed as highly improbable in the near term.